Wednesday, September 18, 2013

Robert O. Anderson and ARCO

From yee Wiki:

By 1950 Robert O. Anderson owned several refineries, had built a pipeline system and had become a wildcatter. He entered the top ranks of independent oil producers in 1957 with a major find at the Empire-Abo field in New Mexico.

In 1963, Anderson merged his company into the Atlantic Refining Company of Philadelphia. In 1966, as Atlantic's chairman and chief executive, he merged with Richfield Oil of Los Angeles, forming Atlantic Richfield Company (later shortened to "ARCO". Headquarters were based in New York.

In 1967, he approved recommendations from ARCO, Alaska staff including geologists Marvin Mangus and John M. Sweet. His approval led to ARCO's discovery of still the largest oil field yet found in North America at Prudhoe Bay on Alaska's North Slope. That oil field has produced billions of barrels of crude and accounts for a fifth of domestic oil production. Soon after, due to the wealth gained by the finding of Prudhoe Bay oil, he merged again with Sinclair Oil, forming the United States' seventh-biggest oil company.

Anderson led ARCO's move from New York to Los Angeles in 1972, when it opened Atlantic Richfield Plaza on Flower street, which unfortunately and disastrously, from a preservation and cultural perspective, displaced (Richfield Tower Morgan, Walls & Clements, built 1928-1929, demolished 1968-1969.)

Anderson's long-time friendship with Herbert Bayer, former Bauhaus Master, led to Anderson's interest and eventual passion for contemporary art. An enthusiastic collector, his personal collection spilled over into his offices. By the time he and ARCO moved to LA, the Atlantic Richfield Company Corporate Art Collection had grown to more than 3,000 works, consisting of original paintings, drawings, sculpture, limited edition prints and signed photographs.

The centerpiece of ARCO Plaza is the Sculpture Fountain designed by Bayer, entitled Double Ascension. It was said to have been named by Anderson with Bayer present. Apparently Anderson laughed out loud when he first heard the original title (saying he loved it, but doubted "the Board Members and Shareholders would appreciate a sculpture titled Stairs to Nowhere").

ARCO's nationwide art collection grew to over 15,000 original pieces under the direction of Herbert Bayer and ARCO Corporate Art Collection staff, with part of the collection housed in ARCO offices in cities other than Los Angeles. The collection was displayed throughout ARCO buildings, on both executive and working floors, in common areas, lobbies and offices as well as in many file and copy-machine rooms. ARCO was one of the first entities to utilize computer data-entry to keep track of and inventory a major art collection.

When asked why a Fortune 500 company should invest in modern art, Anderson replied: "Because I like it. It makes you think. I didn't get where I am because I took the same path as everyone else. One of the reasons ARCO is successful is that I encourage my people to look at all issues from every possible angle. That's one of the many reasons contemporary art is beneficial to society. It inspires you to think outside the box and use your imagination. If you examine a problem closely and think about all the possible solutions, you'll come up with the best possible answer. That's part of what made ARCO a success."

Always a visionary, Anderson also led the seven-company effort to develop the Alaskan oil pipeline in 1974.

From 1966 to 1982, through acquisitions and strategic diversification, Anderson grew ARCO's revenues 20-fold (from $1 billion to over $20 billion). In 1985, with crude oil prices set to plunge and hostile corporate takeovers in the offing, Anderson led a major restructuring of ARCO.

Upon mandatory retirement from ARCO in 1986, Anderson left to form Hondo Oil & Gas Company, Roswell, New Mexico, where he served as Chairman and Chief Executive Officer from September 1986 to February 1994.

Robert O. Anderson (center) at the seminal discovery well in Pruhoe Bay. Marvin Mangus, who staked the landmark well for ARCO, after years of mapping the Arctic for the USGS, at the far right.

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