Monday, July 15, 2013

I, Libertine

From yee Wiki:

I, Libertine was a literary hoax that began as a practical joke by late-night radio raconteur Jean Shepherd

Shepherd was highly annoyed at the way that the bestseller lists were being compiled in the mid-1950s. These lists were determined not only from sales figures but also from the number of requests for new and upcoming books at bookstores.

Creation of the hoax

Shepherd urged his listeners to enter bookstores and ask for a book that did not exist. He fabricated the author (Frederick R. Ewing) of this imaginary novel, concocted a title (I, Libertine), and outlined a basic plot for his listeners to use on skeptical or confused bookstore clerks. 

Fans of the show eventually took it further, planting references to the book and author so widely that demand for the book led to it being listed on The New York Times Best Seller list.

The success of the hoax (at least with bookstore clerks) may have been due in part to the popularity of James Boswell's London Journal, which was written in 1762–1763 but first published in 1950.

The suggested plot of I, Libertine is remarkably similar to Boswell's account of his real-life adventures; booksellers may have believed I, Libertine was a fictional attempt to cash in on the interest in Georgian England that Boswell's million-selling journal had created.


Bookstores became interested in carrying Ewing's novel, which reportedly had been banned in Boston. When publisher Ian Ballantine, novelist Theodore Sturgeon and Shepherd met for lunch, Ballantine hired Sturgeon to write a novel based on Shepherd's outline.

It is said that Betty Ballantine completed the final chapter after an exhausted Sturgeon fell asleep on the Ballantines' couch, having tried to meet the deadline in one marathon typing session. 

On September 13, 1956, Ballantine Books published I, Libertine simultaneously in hardcover and paperback editions with Shepherd seen looking as dissolute as possible, as Ewing, in the back cover author's photograph. The proceeds were donated to charity.

A few weeks before publication, The Wall Street Journal officially exposed the hoax, already an open secret.

Frank Kelly Freas cover

The front cover displays a quote: "'Gadzooks,' quoth I, 'but here's a saucy bawd!'". The cover painting by Frank Kelly Freas includes hidden images and inside jokes: The sign on the tavern, Fish & Staff, has a shepherd's staff and an image of a sturgeon, referencing both Sturgeon and Shepherd.

A portion of the word often spoken on the air by Shepherd "Excelsior!" – can be seen on the paperback cover in a triangular area at extreme left, where it is part of the decoration on the coach door.

The hardcover dust jacket, with more of the illustration to the left, shows the entire word. Freas' artwork was typically better known in the science fiction community (one of his magazine covers was adapted for an album cover by rock band Queen) and as one of the artists who was responsible for the iconic Mad Magazine mascot Alfred E. Neuman.

YouTube Recordings of Jean Shepherd and I, Libertine

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