The Compass of Pleasure: How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good by David J. Linden
From the New York Times bestselling author comes a "hugely entertaining" (NPR.org) look at vice and virtue through cutting-edge science.
As he did in his award-winning book The Accidental Mind, David J. Linden, a highly regarded neuroscientist, professor, and writer, weaves empirical science with entertaining anecdotes to explain how the gamut of behaviors that give us a buzz actually operates. The Compass of Pleasure makes clear why drugs like nicotine and heroin are addictive while LSD is not, how fast food restaurants ensure that diners will eat more, why some people cannot resist the appeal of a new sexual encounter, and much more. Provocative and illuminating, this is a radically new and thorough look at the desires that define us.
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| A Luther Burger, or doughnut burger (among several naming variations), is a hamburger or cheeseburger with one or more glazed doughnuts in place of the bun. These sandwiches have a disputed origin, and tend to run between approximately 800 and 1,500 calories. |
http://www.npr.org/2011/06/23/137348338/compass-of-pleasure-why-some-things-feel-so-good
Interesting. I think that in addition, there are also just so many choices competing for our time, money, attention, etc. I've never experienced shopping vertigo until I recently went into a SuperTarget. I haven't been into a Target store, or any other big box retailer for about the last two years and I was blown away by how many consumer goods are available.
ReplyDeleteCue up the Clash's "Lost in the Supermarket."
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