Should I Stay or Should I Go?: The Impulse Factor

Thanks to the success of Malcolm Gladwell, there are now scores and scorces of popular psycholgy science books that are fun to read and easy to understand. I'm blazing through this one now. Sometimes I will read two or three of these titles, jumping from one to another if I get bored.

From the ever-popular Amazon, "In his work as research and development director at cutting-edge think tank TalentSmart, Nick Tasler realized that the recent discovery by scientists of a potential-seeking gene could have a remarkable impact on how we understand decision making. Those who have this gene – about one quarter of the population – are endowed with impulsive tendencies that can lead to fast and decisive action or to foolish choices. The cautious majority that Tasler calls risk managers can make carefully considered decisions or become hopelessly lost in the fog of details. Now The Impulse Factor offers a unique online opportunity to analyze their own decision-making style and harness it to improve their everyday lives. With examples from business, psychology, and Tasler’s own research at TalentSmart, the book also vividly illustrates how susceptible we are to the events around us and how our reactions often run contrary to our best interests. By combining his research with real-world examples of extreme decision making, Tasler teaches listeners how to thrive when faced with difficult choices."
.