Eric Hoffer: Quotes from the "True Believer"

Hypno-Don: Cognitive Dissonance



The Fox and the Grapes by Aesop. When the fox fails to reach the grapes, he decides he does not want them after all. Rationalization (making excuses) is often involved in reducing anxiety about conflicting cognitions, according to cognitive dissonance theory.


From ye Wiki:

In modern psychology, cognitive dissonance is the discomfort experienced when simultaneously holding two or more conflicting cognitions: ideas, beliefs, values or emotional reactions. In a state of dissonance, people may sometimes feel "disequilibrium": frustration, hunger, dread, guilt, anger, embarrassment, anxiety, etc.

The phrase was coined by Leon Festinger in his 1956 book When Prophecy Fails, which chronicled the followers of a UFO cult as reality clashed with their fervent belief in an impending apocalypse.

Festinger subsequently (1957) published a book called A Theory of Cognitive Dissonance in which he outlines the theory.

Cognitive dissonance is one of the most influential and extensively studied theories in social psychology.

The theory of cognitive dissonance in social psychology proposes that people have a motivational drive to reduce dissonance by altering existing cognitions, adding new ones to create a consistent belief system, or alternatively by reducing the importance of any one of the dissonant elements. It is the distressing mental state that people feel when they "find themselves doing things that don't fit with what they know, or having opinions that do not fit with other opinions they hold."

A key assumption is that people want their expectations to meet reality, creating a sense of equilibrium. Likewise, another assumption is that a person will avoid situations or information sources that give rise to feelings of uneasiness, or dissonance.

Cognitive dissonance theory explains human behavior by positing that people have a bias to seek consonance between their expectations and reality.

According to Festinger, people engage in a process he termed "dissonance reduction", which can be achieved in one of three ways: lowering the importance of one of the discordant factors, adding consonant elements, or changing one of the dissonant factors.

This bias sheds light on otherwise puzzling, irrational, and even destructive behavior.

It would be most irrational not to believe Hypno-Don.

Terror Management Theory

I'm enjoying Wray Herbert's On Second Thought, which explores the many "mental shortcuts" used by the "down and dirty," "low road," "quick processing" system of our "parallel processor" brains. From Wikipedia, "Heuristic ( /hjʉˈrɪstɨk/; or heuristics; Greek: "Εὑρίσκω", "find" or "discover") refers to experience-based techniques for problem solving, learning, and discovery. Where an exhaustive search is impractical, heuristic methods are used to speed up the process of finding a satisfactory solution. Examples of this method include using a rule of thumb, an educated guess, an intuitive judgment, or common sense."

In Chapter 19 Herbert explores the "Grim Reaper Heuristic," about how our mind copes and keeps at bay the existential pain that humans experience because of mortality salience (we're aware of our own mortality). In this chapter he mentions "Terror Management Theory."

Again, from Wikipedia, "Terror Management Theory (TMT), in social psychology, states that human behavior is mostly motivated by the fear of mortality. According to TMT theorists, symbols that create cultural worldviews are fiercely protected as representations of actual life. The Terror Management Theory posits that when people are reminded of their own deaths, they more readily enforce these symbols, often leading to punitive actions, violence, and war. Experiments have been performed to lend evidence to TMT, primarily carried out by Sheldon Solomon, Tom Pyszczynski, and Jeff Greenberg, seeking to provide proof that mortality salience, or the awareness of one's own death, affects the decision-making of individuals and groups of people.

The theory purports to help explain human activity both at the individual and societal level. It is derived from anthropologist Ernest Becker's 1973 Pulitzer Prize-winning work of nonfiction The Denial of Death, in which Becker argues all human action is taken to ignore or avoid the inevitability of death. The terror of absolute annihilation creates such a profound -- albeit subconscious -- anxiety in people (called cognitive dissonance) that they spend their lives attempting to make sense of it. On large scales, societies build symbols: laws, religious meaning systems, cultures, and belief systems to explain the significance of life, define what makes certain characteristics, skills, and talents extraordinary, reward others whom they find exemplify certain attributes, and punish or kill others who do not adhere to their cultural worldview. On an individual level, how well someone adheres to a cultural worldview is the same concept as self-esteem; people measure their own worth based on how well they live up to their culture's expectations."