On Social Neuroscience

I'm now reading Leonard Mlodinow's Subliminal How Your Unconcious Mind Rules Your Behavior (recommended). In it he mentions the relatively new field of Social Neuroscience.

From Wiki:

Social neuroscience is an interdisciplinary field devoted to understanding how biological systems implement social processes and behavior, and to using biological concepts and methods to inform and refine theories of social processes and behavior.

Humans are fundamentally a social species, rather than individualists. As such, Homo sapiens create emergent organizations beyond the individual—structures that range from dyads, families, and groups to cities, civilizations, and cultures.

These emergent structures evolved hand-in-hand with neural and hormonal mechanisms to support them because the consequent social behaviors helped these organisms survive, reproduce, and care for offspring sufficiently long that they too survived to reproduce.

The term "social neuroscience" can be traced to a publication entitled "Social Neuroscience Bulletin" that was published quarterly between 1988 and 1994. The term was subsequently popularized in an article by John Cacioppo and Gary Berntson, published in the American Psychologist in 1992.

Cacioppo and Berntson are considered as the legitimate fathers of social neuroscience. Still a young field, social neuroscience is closely related to affective neuroscience and cognitive neuroscience, focusing on how the brain mediates social interactions.

Traditional neuroscience has for many years considered the nervous system as an isolated entity and largely ignored influences of the social environments in which humans and many animal species live.

In fact, we now recognize the considerable impact of social structures on the operations of the brain and body. These social factors operate on the individual through a continuous interplay of neural, neuroendocrine, metabolic and immune factors on brain and body, in which the brain is the central regulatory organ, and also a malleable target of these factors.

Social neuroscience investigates the biological mechanisms that underlie social processes and behavior, widely considered one of the major problem areas for the neurosciences in the 21st century, and applies concepts and methods of biology to develop theories of social processes and behavior in the social and behavioral sciences.

Social neuroscience capitalizes on biological concepts and methods to inform and refine theories of social behavior, and it uses social and behavioral constructs and data to advance theories of neural organization and function.

Throughout most of the 20th century, social and biological explanations were widely viewed as incompatible. But advances in recent years have led to the development of a new approach synthesized from the social and biological sciences.

The new field of social neuroscience emphasizes the complementary relationship between the different levels of organization, spanning the social and biological domains (e.g., molecular, cellular, system, person, relational, collective, societal) and the use of multi-level analyses to foster understanding of the mechanisms underlying the human mind and behavior.


YouTube video on the book:

http://www.youtube.com/watch?v=NJ-IfVHJH58